There's an Elephant in my Paddock!

From the stock yard to fashion icon


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The humble workboot; it’s a staple of every Australian bush setting.

They can be leather boots, or old sneakers, some people prefer none and sacrifice their feet to the harsh environs of the cattle yard. But one brand synonymous with rural Australia is RM Williams. In this episode we’re going to take a look at what made the humble leather workboot world famous and what it means when something that’s considered ‘from the bush’ crosses over to boutique luxury branding of high end fashion markets.

#rmwilliams #theresanelephantinmypaddock #agriculture #fashionicon #pattyhuntington #wtitleyandco

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There's an Elephant in my Paddock!By Jayne Cuddihy

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