The episode presents a guide focused on the creation of academic startups, highlighting the experience of the Harvard University Office of Technology Development. It examines the key phases of the process: from intellectual property protection and market evaluation to securing funding and defining the legal and organizational structure of the company. Successful case studies and alternative models, such as non-profit approaches, are included, emphasizing the importance of collaboration between universities, investors, and entrepreneurs. Finally, it underscores the need for a well-defined market strategy to turn academic inventions into successful products.