In this 2019 podcast, I shared quite some remarkable lessons on why building your brand is essential in today's competitive world. With so many businesses and organisations vying for consumer attention, having a strong and recognizable brand can set you apart from the competition. A strong brand can also help build trust and credibility with your audience. When consumers see a consistent and professional brand image, they are more likely to perceive your business as reliable and trustworthy. This can lead to increased customer loyalty, repeat business, and positive word-of-mouth referrals. There is so much wisdom to receive from this podcast.