Having a niche is good. Scratch that. It’s essential. Finding your niche, owning it, and staying there is one of the surest ways you will find success in running your membership.

If you want to niche down and dominate your market, there are three ways to do it – we reveal how in this episode of the podcast from our ‘From the Vault’ series!

244 - From The Vault: Why Membership Site Owners Need to Niche Down (And STAY Niched)

Join Mike Morrison - one half of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.

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In many ways your membership launch is some of the easiest marketing youâll ever do.
 Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
 However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
 In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
 In this episode:
 
 How your first wave of members is crucial to your ongoing marketing strategy
 Why you shouldnât give up on those non-buyers too easily
 What is âevent marketingâ and how can you use it to drive new members?
 What type of marketing is essential for longer term membership success?

392 - Should You Stop Cancelled Members From Rejoining Your Membership?

391 - Becoming Less Hands On In Your Membership Business

390 - Huge Mistakes People Make With the Closed Door Membership Model

389 - 5 Ways Membership Owners Can Stay Ahead of the Competition

388 - 4 Essential Last Minute Checks Before Launching Your Membership

Membership Geeks Podcast with Mike Morrison

244 - From The Vault: Why Membership Site Owners Need to Niche Down (And STAY Niched)

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