A $500 budget, a love for thrifting, and a lot of heart. 

That’s all Elle Nicole had when she first started flipping vintage finds on Instagram as a high schooler, building what would become a vibrant brand, Elle Nicole. 

In this week’s episode, Amy and Elle dive into the journey from humble beginnings to a thriving business, sharing how she embraced change, expanded her product lines, and turned passion into purpose. Through trial and error and creative determination, Elle evolved her brand into a vibrant, retro-inspired business. She opens up about starting with a small budget, teaching herself design basics on Canva, and navigating the complexities of scaling her business as demand grew. 

Key Topics Discussed: 

• How Elle’s passion for thrifting led to her business idea

• The creative process of designing and producing with minimal funds

• Why Elle transitioned from apparel to accessories and stationery

• Embracing trial and error and letting the business evolve organically

• Practical insights on setting up a business with limited tools, like Canva and Shopify

Tune in to learn how resourcefulness, resilience, and willingness to adapt helped Elle thrive in a competitive industry. And remember–sometimes, all it takes is a small budget and a big passion to launch something extraordinary. 

 

Connect with Elle Nicole here!

Instagram: @shopellenicole @ellenicolewholesale @smallbizgirltalk

TikTok: @shopellenicoleofficial 

Spotify: Small Biz Girl Talk

 

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