Do agencies have to cater to everyone to succeed?

In the words of Chase Williams, Founder and Managing Partner at Market My Market, it's not about serving everyone; it's all about niching down. Around a decade ago, he established his digital agency, which eventually pivoted to serving small to mid-sized law firms.

Over the years, Chase, alongside his business partner, Ryan Klein, who brought extensive marketing experience from law firms, has nurtured a multi-million dollar business.

In this episode of the Vertical Go-To Market Podcast, our host Corey Quinn engages with Chase to delve into the realm of owning and expanding a niche agency business. They delve into the journey of how Market My Market transformed from its origins in a Brooklyn basement to a thriving agency in Florida.

Tune in to Corey and Chase on Vertical Go-To-Market as they discuss:

• Strategies for breaking free from stagnating profit margins.
• Using time tracking to improve margins.
• Transitioning from reliance on referrals and word-of-mouth growth to actively marketing your agency.
• Harnessing highly specialized content, such as articles and podcasts, to broaden the client base.
• Demonstrating your capability to overcome challenges specific to your vertical.

Here are some actionable key takeaways for agency founders:

• Monitor time and resource allocation to enhance profit margins.
• Raise prices to safeguard your business.
• Customize content for your niche to ensure discoverability through search engines.
• Discover unconventional, low-competition channels to connect with your niche market.

The resources mentioned in this episode are:

- Check out the Agency Market My Market Here

- Connect with Chase on Linkedin Here 

- Listen to Chase’s Podcast Here

Join us as we explore how agencies can build a thriving business by focusing on a niche market.

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