In this episode, Loren sits down with Larry Waters, founder of Electrify My Home, to break down how he built a thriving business in the fast-growing home electrification industry. Larry shares his journey, the challenges of scaling a technical trade, how to educate customers in a new market, and what it really takes to lead a company through rapid growth. Packed with strategy and real talk for entrepreneurs looking to build, innovate, or dominate their niche.