UK independent schools can no longer rely on reputation alone. Yet most still struggle to answer the question every parent is really asking: why you, and not the school down the road?

What do independent schools offer and what do they say they can actually offer? It's no longer about the league tables.

Whether you're a parent weighing a significant financial commitment, or a school leader wondering why you're not converting - this one's for you.

A conversation with Paul Dunstan.

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