In this episode, Katie Richards chats with Katie Stephens, Marketing Manager at Morse Manufacturing, about leading a rebrand for a company with over 100 years of history in the material handling industry. With a background in construction equipment and dealership marketing, Stephens shares how she brought fresh perspective and strategy to Morse’s recent transformation—including the development of a new logo, revamped website, and modernized brand identity.

Katie discusses the importance of cross-departmental collaboration, the role of user experience in design, and how a simple realization—spotting an “M” hidden in the company’s iconic drum shape—sparked a bold new direction. She emphasizes the value of openness, feedback, and integrity throughout the rebranding process and offers advice for marketers navigating similar projects.

Katie Stephens is the Marketing Manager at Morse Manufacturing, where she leads strategic brand development and marketing initiatives. With over a decade of experience in the industrial and heavy equipment sectors, Katie brings a creative yet practical approach to marketing. Her leadership in Morse’s recent rebrand reflects her commitment to aligning visual identity with company values and customer expectations.