When a traditional remedy defies standard pharmaceutical paradigms, it turns heads—and when it works wonders on pets, it changes lives forever. We sit down to explore the incredible journey of a transdermal extract derived from traditional Cook Island remedies. Originally developed for human bone and soft tissue repair, this unique blend of hibiscus and coconut oil has created an entirely new category in animal care. The formula acts systemically to coordinate cellular healing, leading to remarkable pain reduction and mobility improvements. With no placebos in the animal kingdom, the undeniable results have seen the product rapidly expand across American veterinary practices. Discover the science, the ancestral heritage, and the undeniable passion driving this natural healing revolution.

Key Takeaways

The formula is a natural transdermal product consisting solely of a specific hibiscus extract and coconut oil.

Rather than supplying stem cells or specific pharmaceutical markers, the extract appears to coordinate the repair process amongst existing cells.

Efficacy is highly visible in the animal space because pets cannot experience a placebo effect, providing authentic proof of reduced pain and increased mobility.

Securing global patents involved overcoming international objections by providing clear traditional knowledge and robust preclinical data.

The company's massive growth in the US market has been driven by grassroots education and direct partnerships with integrative veterinarians.

Quotes

"We aren't actually injecting or specifically activating stem cells it just seems to coordinate healing."

"The animals there is no such thing as placebo with animal right dogs cats horses whatever it may be they're either good or they're not."

"It would be a bit like everyone going in and putting out a fire where they all randomly grab a bucket."

"We are like a last ditch effort and you know it just works is what we say."

"The older you get and the more mature your tissues are the less well coordinated they repair."

HOST BIO

Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few.

Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica).

As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals.

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This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/