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From Traditional Players To AdTech Frontrunners: TV Advertising Dollars Are Shifting to CTV
In 2022, the total expected TV spend was $88B, while $21B would be in CTV alone. TV advertising dollars are clearly shifting to CTV. We’re breaking down why.
Dan Mano, from Perion, had the opportunity to sit down with Undertone VP, National Video/CTV Sales & Strategy, Todd Cohen, to discuss all things CTV in 2022 –– what that looked like and where the multi-billion dollar industry is headed.
Host: Dan Mano
Expert: Todd Cohen
Video: Tom Graney
Make sure to visit our youtube channel (youtube.com/@perion-network) to watch the series, for our more visual fans.
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By Perion NetworkIn 2022, the total expected TV spend was $88B, while $21B would be in CTV alone. TV advertising dollars are clearly shifting to CTV. We’re breaking down why.
Dan Mano, from Perion, had the opportunity to sit down with Undertone VP, National Video/CTV Sales & Strategy, Todd Cohen, to discuss all things CTV in 2022 –– what that looked like and where the multi-billion dollar industry is headed.
Host: Dan Mano
Expert: Todd Cohen
Video: Tom Graney
Make sure to visit our youtube channel (youtube.com/@perion-network) to watch the series, for our more visual fans.