In this episode of Nuance Effect, John Hutchinson speaks with Mason Walker, former CEO of Audigy and founder of Bourbon Lore. Mason shares how Audigy redefined support for independent audiologists by shifting from transactional services to long-term, trust-based relationships. The conversation explores how small business owners often lack infrastructure and strategic guidance, and how Audigy addressed this by aligning personal, professional, and financial goals through its PPF framework. Mason also discusses leadership philosophy, long-term decision-making, and building culture through genuine human connection, drawing from his unique upbringing and entrepreneurial journey.Links:Mason Walker on LinkedIn - https://www.linkedin.com/in/masonbwalker/ Bourbon Lore - https://bourbonlore.com Audigy - https://www.audigy.com/