In episode 30 of The Business Partner Podcast, I sat down with Maryam Jawad, IT Business Partner at El Masood Automobiles, to explore how the ITBP role is evolving from a transactional support function into a strategic leadership position.

• Bridging Two Worlds – Why ITBPs are translators and “marriage counsellors,” bringing business and IT together through people skills, not just technical know-how.

• From Transactional to Strategic – Maryam’s shift into digital transformation, portfolio prioritization, and 2026 strategic planning.

• Proving IT’s Value – Using a value matrix to show IT’s impact on revenue and customer experience, and the implications of IT reporting directly to the CFO.

• Defining the Role – Why frameworks, stakeholder understanding, and adaptability are essential for ITBPs to succeed.

Maryam’s story is a powerful reminder that the ITBP role is about more than delivery — it’s about vision, influence, and demonstrating IT’s value as a true business partner.

Our Guest, Maryam Jawad: https://www.linkedin.com/in/maryam-jawad-259101a0/

#ITBusinessPartner #CIO #BRM #TheBusinessPartnerPodcast

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