In Episode 46, Jacob Stoops and Jeff Louella sit down with Lily Ray, Director of SEO at Path Interactive, to discuss her journey from a tech-driven childhood to becoming one of SEO’s most recognized and respected voices. 

Lily shares how her early exposure to HTML, a pivot from law school, and her creative background as a DJ led her into digital marketing. The conversation covers building client trust, agency life, COVID-era SEO challenges, and how empathy plays a central role in her strategy.

🎧 In this episode: 

• How Lily's tech family and music background shaped her SEO path
• Lessons from agency SEO and building client trust through quick wins
• Strategies for balancing technical SEO, content, and structured data
• Honest takes on COVID-19's impact on the industry and the human side of SEO
• Building authority, navigating client roadblocks, and giving back to small businesses
• Why empathy is the most underrated SEO skill—and how to develop it

🔔 Subscribe for deep conversations with the voices shaping the future of search.

Sponsored by Moving Traffic Media

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