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From Typewriters To AI: Noordyk’s Third Generation Journey
A lot can happen between a basement repair bench and a statewide service team. We invited Kara and Will, third-generation owners of Nordyk Business Equipment, to share how a company that started by fixing typewriters now helps organizations manage secure, AI-enabled document workflows without losing the personal touch that built their name. Their story blends legacy and leap: faith-driven values shape daily decisions while smart adoption of software, security, and automation keeps customers moving faster with fewer headaches.
We dig into what has actually changed in the copier and printer world—less the box itself and more the brains behind it. From authentication and scan-to-cloud to OCR and routing, the modern “printer” is really a document infrastructure hub. Kara and Will explain how their team evaluates real workflows before quoting, why paperless still depends on great scanning, and how AI can trim manual steps without creating new complexity. They also talk about the moment COVID forced a rethink on hiring, shifting from process-based checklists to culture-first recruiting that finds people who care, learn, and stay.
Growth brings tests, and their 2023 acquisition in Lansing became a masterclass in integration. They walk through maintaining service standards, aligning tools and policies, and keeping customers protected while expanding coverage. Throughout, a theme stays steady: human trust matters. When a deadline looms, someone picks up the phone—and sometimes a box of toner—and gets it done. That’s how a local team can out-serve big competitors with 800 numbers and long approval chains.
If you’re curious how a multigenerational business stays relevant, builds a culture that lasts, and uses technology to solve real problems, you’ll find practical takeaways and candid lessons here. Subscribe, share this episode with a business owner who values service, and leave a review to tell us what legacy and innovation look like in your world.
If you have comments about this podcast, or ideas for future episodes, please email us at [email protected]
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By City of Walker MIA lot can happen between a basement repair bench and a statewide service team. We invited Kara and Will, third-generation owners of Nordyk Business Equipment, to share how a company that started by fixing typewriters now helps organizations manage secure, AI-enabled document workflows without losing the personal touch that built their name. Their story blends legacy and leap: faith-driven values shape daily decisions while smart adoption of software, security, and automation keeps customers moving faster with fewer headaches.
We dig into what has actually changed in the copier and printer world—less the box itself and more the brains behind it. From authentication and scan-to-cloud to OCR and routing, the modern “printer” is really a document infrastructure hub. Kara and Will explain how their team evaluates real workflows before quoting, why paperless still depends on great scanning, and how AI can trim manual steps without creating new complexity. They also talk about the moment COVID forced a rethink on hiring, shifting from process-based checklists to culture-first recruiting that finds people who care, learn, and stay.
Growth brings tests, and their 2023 acquisition in Lansing became a masterclass in integration. They walk through maintaining service standards, aligning tools and policies, and keeping customers protected while expanding coverage. Throughout, a theme stays steady: human trust matters. When a deadline looms, someone picks up the phone—and sometimes a box of toner—and gets it done. That’s how a local team can out-serve big competitors with 800 numbers and long approval chains.
If you’re curious how a multigenerational business stays relevant, builds a culture that lasts, and uses technology to solve real problems, you’ll find practical takeaways and candid lessons here. Subscribe, share this episode with a business owner who values service, and leave a review to tell us what legacy and innovation look like in your world.
If you have comments about this podcast, or ideas for future episodes, please email us at [email protected]