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In this episode of Beyond the Mats and Mirrors, UFC veteran Joe Lauzon shares his journey from pro fighting to running a thriving martial arts school. We dive into his people-first business model, scalable systems, and the secret behind his studio’s marketing success—hint: it's all about the photos. Whether you’re a new school owner or scaling your second location, this one’s packed with golden insights.
By Stephen ReinsteinIn this episode of Beyond the Mats and Mirrors, UFC veteran Joe Lauzon shares his journey from pro fighting to running a thriving martial arts school. We dive into his people-first business model, scalable systems, and the secret behind his studio’s marketing success—hint: it's all about the photos. Whether you’re a new school owner or scaling your second location, this one’s packed with golden insights.