When people think of starting a business most people come up with your standard concepts. "Let’s start a restaurant, a cafe, a clothing store". It’s rare for people to think outside the box and come up with a unique business model. But when you do, that’s when you can really differentiate yourself and take over a niche industry. In this episode Will Hawkins the founder of Ivy Models discusses his journey and challenges in one of the most interesting and controversial niche industries. From an idea at a party to raising seed funding and everything in between. He shares his tips on how to persevere when all you keep hearing are NO's. He has taken the adult entertainment industry and turned it on its head. From models, topless waitresses to strippers find out what they do and how they have created one of the most interesting APPS on the planet.Some of the topics we discuss are:How not to be average and Be Legendary!How important passion and charisma are to succeedEmbracing technology to make a difference in businessThe importance of 10,000 hoursThe difficulties working in the adult entertainment industryHow to overcome rejectionFollow us on:Instagram: @_ericmachado_                 @hughsimson                 @ivymodelsofficial Youtube:   The R.A.D. Podcast