Today, we have a special guest with us, Taylor Hersom, the founder of Eden Data, a thriving cybersecurity business dedicated to helping start-ups with their security compliance and data protection. With a mission to serve 1000 start-ups by 2025, Taylor shares his inspiring story of how he went from an Upwork freelancer to a 7-figure business owner in the competitive world of cybersecurity.

Topics and Questions Covered

(02:24) - Taylor's journey into the world of cybersecurity.

(05:01) - From employee to freelancer and finding clients.

(09:24) - Breaking down what cybersecurity is.

(11:11) - Taylor's pricing model.

(12:22) - Transitioning from Upwork to starting Eden Data.

(13:50) - How did you learn how to start a business?

(17:15) - Taylor's thoughts on acquiring new clients.

(20:16) - Building your personal brand.

(24:12) - Differentiating your business.

(26:57) - Taylor's team and hiring your first full-time employee.

(31:13) - Designing a business to fit your life.

(32:38) - Nick's career path and skill stacking to build your business.

(35:39) - Taylor's 5-year plan for Eden Data

(37:06) - Designing a business to fit your life and your employees' lives.

Links and Resources

• Taylor's LinkedIn
• Taylor's Twitter
• EdenData.com
• Nick's LinkedIn

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