From VA Generalist to In-Demand Expert with Sales Funnel Creator Alexandra Ramirez-EP040

If you’re just getting your feet wet with the whole online business thing, it is likely that you have been working as a generalist, taking on a wide variety of projects for a wide variety of clients. Perhaps you are starting to figure out which projects you really love – and which ones you hate with the fire of a thousand suns. If that’s the case, it may be time to niche down and build your expertise in the areas you truly enjoy, and make more money while you’re at it!   Alexandra Ramirez got her start on the platform fiverr, making just five bucks per gig! She moved up via Kimra Luna’s Freedom Hackers, meeting entrepreneurs in need of a VA in the Facebook group. After a few months performing a wide range of tasks, Alexandra discovered her love of sales funnels, email marketing, and course creation. She changed her title to reflect this role as a specialist, and Divine Business Management was born. Now Alexandra specializes in helping entrepreneurs automate their marketing through sales funnels to attract ideal clients and generate passive income.   Alexandra is here to explain the specifics of a sales funnel as well as the benefits of email marketing. Listen and learn how she transitioned from generalist to expert – and boosted her income in the process!   Key Takeaways How to use Facebook groups to land clients Don’t use the language of desperation Offer value by explaining the specific service(s) you can provide   How Alexandra transitioned from a generalist to an expert Changed title from VA to ‘sales funnel creator’ Positioned self as specialist   The advantages of email marketing Unlikely to be shut down (unlike social media accounts) Can be personalized to nurture potential clients Better chance of opening email vs. seeing post on social   The vocabulary of a sales funnel creator Lead magnet – a freebie (e.g.: eBook, checklist, video) that potential clients access by providing email address Landing page – the web page where potential clients submit an email address to opt-in and receive a freebie Tripwire – an affordable product (under $50) that is advertised to potential clients on the ‘thank you’ page; may expand on or complement the content offered in the freebie Nurtured email sequence – the first five to seven emails a potential client receives right away after opting in, provides free content before promoting core offer toward the end of the series (i.e.: one-on-one services, course)   The nuts and bolts of a VA’s role in online course creation Collaborate with client to define strategy and timeline Support by holding client accountable   Alexandra’s key tips for entrepreneurs who are just getting started Create an emotional connection to land clients Niche down to define your ideal client Leverage attraction marketing by making yourself an expert   Resources Freedom Hackers on Facebook Freedom Hackers Mastermind Group Connect with Alexandra Ramirez Divine Business Management Free Sales Funnel Workshop