Mastering B2B Marketing

From VaynerMedia To Running His Own Marketing Agency | Interview with Alexander Ferenczi


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In this podcast episode, I interview Alexander Ferenczi who is a performance-driven marketer with a solid record of accomplishment in overseeing marketing departments, strategies, and key projects. 

Alex considers himself to have always been in the marketing world, including all his odd jobs growing up - but started his professional advertising career at VaynerMedia as a Media Buyer & Analyst, later going to lead and Head the Digital and Social projects at JetFuel Studio as the Director of Strategy, and is now currently running and operating his own independent digital advertising shop in Miami. 

Talking points: 

1. What inspired Alexander to choose a career in marketing and to become an entrepreneur 
2. What he learned at VaynerMedia that helped him run his marketing agency 
3. The key to having a good eBook
4. What is high intent and a great high intent strategy
5. What makes Advocaczi unique to other marketing agencies 
6. Advice and tips for B2B marketing professionals

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Mastering B2B MarketingBy JRM Web Marketing

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