Peer Effect

From VC to Founder: Building RedpineAI and Thinking 100x Bigger | Anders Hammerbäck


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What changes when you stop investing in startups and start building one yourself?

James Johnson is joined by Anders Hammerbäck, Co-Founder and CEO of RedpineAI, to discuss his journey from venture capitalist to founder.

After spending six years backing early-stage startups at Antler, Anders left the world of investing to tackle one of AI's biggest challenges: unlocking access to high-quality data outside the public internet.

Together they explore:

• Why Anders left venture capital
• The realities of founder resilience
• What investors often misunderstand about entrepreneurship
• Building AI companies in a rapidly changing landscape
• How founders can stay ahead of technological change
• Why thinking 100x bigger creates different decisions
• The role of people, teams and AI agents in future businesses

This is a conversation about ambition, resilience, technology and what it really takes to build at the frontier of AI.

New episodes every week.

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Connect with James on LinkedIn or at peer-effect.com 


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Peer EffectBy James Johnson

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