A raw conversation about choosing the road less traveled in business ownership.

On this episode of Grit It Done, Reid Tileston sits down with Chase Murdock, CEO of Decada Group, who shares his journey from venture-backed startups to building enduring Main Street businesses.

After burning out on the constant fundraising treadmill, Chase discovered a more intentional approach to entrepreneurship focused on craftsmanship, community, and long-term thinking.

Learn how he builds companies for durability rather than exits, manages through crisis moments while staying cool under pressure, and finds fulfillment in the day-to-day journey of business ownership.

Chase also discusses the power of peer groups for entrepreneurial growth and how he balances business achievements with outdoor adventures like summiting Kilimanjaro.

Show notes:

https://locallegends.beehiiv.com/

https://x.com/chasemurdock