Will Page, author of Pivot and former chief economist at Spotify, talks about the dramatic increase in the global value of music – up to $45.5 billion, surpassing cinema. We discuss the rise of music exports from countries like Mexico and Columbia and the accompanying economic boost. We touch on the resurgence of vinyl, and the shift to CRM systems for direct artist-to-fan engagement. We've also got a quick run-down of the headlines of the week, and a PR Strategy that will have you running towards the danger.

Shoutouts:

How Vinyl Can Harness the Influence of Superfans

Pivotal Economics

Trump's Tariffs Could Be 'Devastating' for Musical Instrument Manufacturers

Ever Lost a Friend at a Festival?

Children Turn to Audiobooks

YouTube now has 125m Music and Premium Subscribers

YouTube is Winning Emerging Markets by Being Social

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

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