The AI Chopping Block

From Viral LinkedIn Experiment to AI Ghostwriting Startup | João on Building Crafted


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What happens when a viral LinkedIn post turns into a startup idea? 

🚀 In this episode, João (Founder of Crafted) shares how he went from launching a 30-day “1 hour per day, $1K capital” challenge with GPT-4 to building an AI ghostwriting platform inside WhatsApp that helps leaders create high-performing posts in minutes.

We dive into:

  • How João’s viral LinkedIn experiment hit 5M+ views and attracted investors overnight
  • Why most startup leaders fail at content, and how Crafted solves it with AI + mentoring
  • Why going viral isn’t luck—it’s about strategy, hooks, and consistency
  • How CMOs and founders can use content as a growth engine without burning out

👉 If you’re a founder, CMO, or tech leader looking to scale your brand and drive leads with AI-powered content, this episode is packed with insights you don’t want to miss.



Where to find me:
• David: Linkedin
• Email: [email protected]

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The AI Chopping BlockBy David Stepania