This week David sits down with Julia [Last Name], the University of Waterloo student whose 90-second “Room for One More” video went viral on X and convinced Canada’s largest tech company to invent a brand-new position: Shopify’s first Social Media Intern.In a fast-moving conversation they unpack:• Why CMOs in 2024 rank “generalists” and “social fluency” above MBAs• How Julia designed, shot and distributed a pitch video that reached Shopify’s C-suite in 48 hours• The “build in public” framework (and how it functions as career insurance)• Turning AI from résumé killer to creative co-founder• Tactics for founders who want every employee—devs included—creating social content• A playbook for graduates: stop applying, start building (projects that hire you)• What Gen Z expects from work, community and brand transparency

Whether you’re a marketer, founder, recruiter or recent grad, this episode shows how human stories cut through an AI-generated internet and keep you in demand.