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From virtual piggy banks to gamified savings, meet 7 fintechs trying to tap the $143 billion Gen Z market as they come of age
There are 68 million Gen Z consumers in the US, and they hold up to $143 billion in spending power, according to Business Insider Intelligence.
In the coming years, Gen Z — the cohort born between 1996 and 2010 — will replace Millennials as the newest generation of workers and consumers.
When it comes to personal finance — not something most teens think much about — fintechs are looking for ways to win Gen Z over as customers.
Most of Gen Z, often called the smartphone generation, doesn't remember a time before the internet, so fintechs are pursuing digital and mobile-first strategies.
From parent-monitored allowances paid to digital wallets to loans for college students, here are seven fintechs eyeing Gen Z.BoroBoro is an app-based lender targeted at college students. | To read full story, visit https://startuparound.com/read/1591977752.0304008/From-virtual-piggy-banks-to-gamified-savings,-meet-7-fintechs-trying-to-tap-the-$143-billion-Gen-Z-market-as-they-come-of-age?ref=audio_experience
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By Startup AroundThere are 68 million Gen Z consumers in the US, and they hold up to $143 billion in spending power, according to Business Insider Intelligence.
In the coming years, Gen Z — the cohort born between 1996 and 2010 — will replace Millennials as the newest generation of workers and consumers.
When it comes to personal finance — not something most teens think much about — fintechs are looking for ways to win Gen Z over as customers.
Most of Gen Z, often called the smartphone generation, doesn't remember a time before the internet, so fintechs are pursuing digital and mobile-first strategies.
From parent-monitored allowances paid to digital wallets to loans for college students, here are seven fintechs eyeing Gen Z.BoroBoro is an app-based lender targeted at college students. | To read full story, visit https://startuparound.com/read/1591977752.0304008/From-virtual-piggy-banks-to-gamified-savings,-meet-7-fintechs-trying-to-tap-the-$143-billion-Gen-Z-market-as-they-come-of-age?ref=audio_experience