This episode of Founders Future features an interview with Wayne Cole, founder of Sterling Executive Group. Wayne discusses the company's unique focus on leadership development through confidential peer groups for CEOs and senior executives. Sterling Executive Group distinguishes itself by focusing on the difference between leadership and management, helping leaders shift their focus from "being in the business" to "being on the business." The episode also explores the challenges of segmenting the market for these peer groups, finding the right fit for members, and ensuring the groups are engaging and valuable. Wayne shares insights on the importance of defining clear accountabilities within a leadership team and the need for a strategic vision that extends beyond year-end statements. He also offers his perspective on the future of the executive leadership development industry, emphasizing the need to separate leadership issues from management issues and to focus on developing leadership competencies. Finally, Wayne provides crucial advice for founders: understand and validate the perceived value of your product or service in the market, as good ideas alone are not enough for long-term success.