In this conversation, Monica Hollins and Lauren Brown discuss the importance of understanding market demands and the role of developers in managing these expectations. They emphasize the need for a clear vision of community offerings that align with realistic goals.TakeawaysMarkets can consume you.It's important for your developer or board to know your role.Consider what your community wants to offer.Ensure that offerings are realistic.A balance between market management and event planning is crucial.A clear vision helps in aligning community needs.Developers should be aware of market dynamics.Community engagement is key to successful offerings.Realistic goals lead to better outcomes.Understanding market demands is essential for success.