What does it really take to build a brand that commands attention and earns trust, right from day one?

In this episode, I sit down with Aaron Scott, owner of Roofing Army, to unpack how powerful design and clear messaging can completely reshape how a business shows up in the world.

We talk about the early days of building his brand from the ground up, the importance of collaboration in the creative process, and how staying patient (even when it’s tough) pays off in the long run. Aaron shares how branding gave his business confidence, clarity, and momentum—and how that foundation continues to fuel Roofing Army’s growth today.

If you’ve ever wondered how to take your business from blending in to standing tall, this one’s for you! 🪖🐜