Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons

From Waitress to Handbag Innovator with Bogg Bag Founder, Kim Vaccarella | Emily Blumenthal & Kim Vaccarella


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Kim Vaccarella’s journey from hospitality to the creative force behind the Bogg Bag is a story of resilience and innovation. Kim shares how she transformed skepticism into success, navigating the unpredictable fashion industry with determination and creativity. Drawing inspiration from Crocs, she crafted a unique product that defied expectations, proving the power of vision and perseverance.

Takeaway Points

  1. Resilience in Action: Kim’s journey highlights how persistence can turn initial skepticism into groundbreaking success.
  2. Family-Driven Entrepreneurship: Learn the emotional and financial dynamics of running a family business while managing growth.
  3. Creative Problem-Solving: Discover how Kim turned a foam sheet prototype into a thriving brand, blending innovation with storytelling.

Our Guest, Kim Vaccarella is the founder of Bogg Bag, a handbag brand known for its Crocs-inspired design and functional appeal. Without formal retail experience, Kim ventured into fashion with intuition and a strong support system, overcoming challenges like patent investments and industry complexities. Her story is a testament to the power of creativity and determination in building a successful brand.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com

Buy Emily’s Books: “Handbag Designer 101” & “Savvy Suzanna’s Amazing Adventures in Handbags


Youtube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner

TikTok: / Handbagdesigner | Twitter: / Handbagdesigner

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Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry IconsBy Emily Blumenthal

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