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From Wall Street to Wallets: How Provenance Is Quietly Powering the RWA Boom
In Episode 43 of Chain Reactions, we sit down with Michelle So (aka Miso), CMO at Provenance, to talk about the future of real world assets (RWAs), the evolution of tokenized finance, and how Provenance is one of the most under-the-radar giants in the space.
We dig into how Miso made the leap from Activision, Sony, Meta, and TikTok to crypto, and what she’s learned bringing institutional-grade infrastructure into a world driven by memes, volatility, and community. We also talk through the relationship between Provenance and Figure, the recent IPO, and why the team believes not ALL assets should be tokenized.
If you care about the future of stablecoins, onchain capital markets, or building Web3 brands with intention, this one’s for you.
🎧 Listen + mint the episode: pods.media/myosinxyz
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By Myosin.xyzIn Episode 43 of Chain Reactions, we sit down with Michelle So (aka Miso), CMO at Provenance, to talk about the future of real world assets (RWAs), the evolution of tokenized finance, and how Provenance is one of the most under-the-radar giants in the space.
We dig into how Miso made the leap from Activision, Sony, Meta, and TikTok to crypto, and what she’s learned bringing institutional-grade infrastructure into a world driven by memes, volatility, and community. We also talk through the relationship between Provenance and Figure, the recent IPO, and why the team believes not ALL assets should be tokenized.
If you care about the future of stablecoins, onchain capital markets, or building Web3 brands with intention, this one’s for you.
🎧 Listen + mint the episode: pods.media/myosinxyz