This week on Undistilled by Red Rocks Spirits, we sit down with Karen Ashworth, the powerhouse behind Dona Loca Tequila—a brand that’s rewriting the tequila rulebook with heart, hustle, and some serious agave knowledge. Karen takes us behind the scenes of her life as a woman leader in finance, building a bold spirits brand and shares the ups and downs of doing tequila differently. From passion to process, this one’s a must-listen.

Find her at donaloca.com and follow along on Instagram @donalocatequilaandmezcal