Real-life connections are occurring in real time, and simple interactions are starting to greatly impact our ever-evolving digital space. As brands tap into shared data to influence the ways they reach consumers and with the advent of wearable technology, these connections are now often augmented.

In the second of our innovation speaker series, Ready Set Rocket, Interbrand and the Department of Marketing at Baruch College will discuss and futurecast the ways brands can glean valuable information by adopting groundbreaking technology, as well as how to better understand and deepen relationships with consumers and today’s top trailblazers.