In this episode, I talk with Niki Mosier, Technical SEO Manager at Seer Interactive. Niki dives into the human side of SEO—empathy, collaboration, and community—and what it really means to navigate the industry with integrity and curiosity.

We discuss:

• Her shift from content and social to technical and local SEO
• The Google My Business nightmare that suspended 800 listings
• Strategies for working with developers instead of against them
• How being vulnerable builds better client and team relationships
• Speaking at Shine Bootcamp and empowering women in SEO
• Why SEO Twitter is both amazing and toxic
• The Denver SEO gardening club 🌿
• And yes… how Super Mario still rules

Whether you're new to SEO, building your technical chops, or trying to avoid burnout, this episode delivers clarity, humor, and real-world perspective.

Sponsored by Moving Traffic Media

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