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In this episode, Matt and Christina discuss the importance of writing a good book as the most effective marketing tool. They discuss the significance of having a well-written book, building a fan base, and the power of word-of-mouth marketing. They also touch on the concept of the curiosity gap and the importance of engaging with readers on social media. The conversation emphasizes the need for writers to stay true to themselves and their stories, while also exploring different marketing strategies such as offering free books and personal engagement with fans.

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