Apple’s app tracking transparency was great … if you were primarily monetizing via ads on Android. In this episode of Mobile Heroes Uncensored hosts John Koetsier and Peggy Anne Salz chat with long-time SmartNews marketing leader Fabien-Pierre Nicolas, now an advisor.

We chat about ad monetization, using old-fashioned linear TV for mobile user acquisition ads, and automating hyperlocal organic and paid reach on Facebook. And, of course, as always, much, much more!

Timestamps

0:00 Unicorn apps

2:30 19 different jobs on LinkedIn

5:35 The TikTok of learning

9:00 SmartNews user acquisition strategy

13:30 Consumer-driven growth

15:30 Borrowing from big tech

18:40 No good ad campaign survives contact with the enemy

20:20 Top 3 tips for mobile marketers