In this episode, I sit down with Ramsey Lambert, Head Coach of girls flag football at Santa Monica High School in California.

When Santa Monica launched its program, 51 girls showed up to the first tryout ...and none of them had ever played football before.

We talk about what it looks like to build a program from scratch:

• Teaching football terminology from the ground up
• Slowing down the install process so athletes can truly learn
• Creating culture before worrying about wins
• Why celebration had to be taught
• Losing 14 seniors after a championship season and rebuilding
• The growth of girls high school flag football across California
• Middle school pipeline development and long-term sustainability
• Collaboration among coaches in a new and rapidly growing sport
• Advice for new coaches entering girls flag
• Advice for families navigating this emerging space