Every marketer (and probably every finance leader) have wondered how incrementally valuable their work is. Colette Nataf got to experience that question, on both sides of the coin.
- Unlimited budget (not a joke)
- $0 in Facebook Ads spend (also not a joke)

Colette is one of the best leaders in the growth marketing space. And she does that while navigating the extremely tough (and regulated) healthcare space.

Check out this episode to learn:
- How to do customer research THE RIGHT WAY
- Where your performance marketing dollars should be going 
- The wild story about buying your company BACK

https://lightninggtm.com/
https://www.linkedin.com/in/colettenataf