Agents With GRIT

From Zero to Hundreds: Lars Rygaard's Strategy for Closing Over $20 Million in Sales


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✅ How Lars Rygaard's concierge-style real estate business has revolutionized the customer experience.

✅ The power of licensed handyman services in smooth real estate transactions.

✅ Why Lars embraces AI tools like ChatGPT and Google LM to stay ahead of the competition.

✅ The shift from traditional SEO to social media-driven strategies and automated marketing.

✅ Lars’ journey from Utah to Florida and how he turned a slow market into a thriving business.

EPISODE SUMMARY

In this episode of Agents with Grit, host Brad Seid is joined by real estate innovator Lars Rygarrd, who has built a successful concierge-style business in Destin, Florida. Lars discusses how offering handyman services, handling repairs during real estate transactions, and working with out-of-town clients has become a game-changer in the industry. With his team of licensed professionals, he ensures that homes are ready for sale, building trust and relationships along the way.

Lars also shares how he’s using AI tools, like ChatGPT and Google LM, to enhance content creation for blogs and podcasts, while remaining hands-on to ensure relevance to his audience. He delves into how leveraging social media and CRM systems has allowed him to automate marketing efforts, saving time while maximizing business growth. Social media, according to Lars, has become more crucial than traditional SEO tactics in driving traffic and generating leads.

From embracing cutting-edge technologies to providing personalized services for each client, Lars’ journey exemplifies how innovation can lead to lasting success in real estate. His move from Utah to Florida, driven by the desire for a new lifestyle and business opportunities, proves that adaptability and embracing change are essential in today’s market.

NOTABLE QUESTIONS WE ASKED:

Q: How did concierge services help shape your real estate business model?

Q: What challenges did you face when transitioning from traditional marketing to social media-driven strategies?

Q: How has AI, like ChatGPT and Google LM, contributed to your content creation process?

Q: Why did you focus on automating marketing with CRM systems, and what impact has it had on your business?

Q: What advice would you give agents looking to implement technology without losing the personal touch?


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Agents With GRITBy Brad Seid