The Show Must Go On

Despite battling the flu for over 10 days, Niki Foster, President of the Front Royal Warren County Chamber of Commerce, refused to miss another episode of The Valley Today. Host Janet Michael awarded her friend the "perseverance award of the year" as they settled in for a conversation about recent community celebrations and upcoming events that have the chamber buzzing with unprecedented excitement.

Stargazers Gala Honors Local Leaders

The chamber recently hosted its Stargazers Gala, marking a triumphant return to annual dinner awards after a COVID-induced hiatus. The event brought together community members in a mix of elegant cocktail attire and casual work uniforms, creating an inclusive atmosphere that reflected the chamber's welcoming spirit.

Among the evening's honorees, Tana Hoffman received Citizen of the Year recognition, while Mayor Lori Cockrell earned the Education Contributor of the Year award. Cockrell, who celebrates 36 years in the public school system before retiring this year, received a particularly touching nomination from a former student who described how the educator followed her journey from elementary school through higher education.

Furthermore, the awards recognized Blue Ridge Opportunities as Nonprofit of the Year and entrepreneur Shelly Cook for her community-building efforts. The chamber also introduced a new "Community Spark Plug" award, honoring Jen Avery and Rob MacDougall for their energizing presence in Front Royal.

Small and Large Businesses Shine

In a move that Foster and Michael both celebrated, the chamber now splits business recognition into two categories. On Cue Sports Bar and Grill claimed Small Business of the Year honors, while Rappahannock Electric Cooperative took home the Large Business award. This division allows the chamber to acknowledge that larger businesses often contribute through financial donations, whereas smaller operations typically give their time—both equally valuable yet difficult to compare.

Entertainment Elevates the Experience

Adding to the evening's magic, literally, the chamber brought in entertainer Chris Michael. Board member Tina Tolliver had originally spotted Michael at a pre-COVID event and finally made her vision a reality five years later. Meanwhile, Brad Minardi from Artsii transformed the venue with spectacular uplighting effects that perfectly complemented the stargazer theme.

Wine Festival Registration Breaks Records

Shifting to future events, Niki shared staggering news about the May Wine and Craft Festival. By early February, the chamber had already secured 17 wineries—a number they typically reach just before the event itself. Even more impressive, approximately half of these participants are new to the festival, offering attendees fresh tasting opportunities alongside their beloved regulars.

Additionally, food vendor spots have nearly sold out, with only three spaces remaining. This early momentum represents an unprecedented shift in the festival's typical timeline. Foster attributes the surge partly to the chamber's strategy of limiting food vendors to encourage festival-goers to support Main Street restaurants and coffee shops.

The festival, scheduled for the third Saturday in May, expects around 200 total vendors including wineries, crafters, and commercial exhibitors. All participating wineries hail from across Virginia, from the Eastern Shore to Charlottesville, with local meaderies Honey and Hops and Saga also returning.

Bowling for Business and Community

Before the wine flows in May, the chamber invites the community to its popular bowling event in March. These twice-yearly gatherings at Rick Novak's bowling alley consistently sell out, offering a low-key opportunity for team building, employee appreciation, or simply an evening out with friends.

The event takes on added significance this year as Novak's movie theater recently suffered fire damage and remains closed. Supporting the bowling alley directly helps a local business owner navigate challenging times.

Interested participants can register online through the chamber's website or Facebook event page, though Janet jokingly suggested avoiding in-person registration to spare people from Niki's lingering cough.

Celebrating Milestones and Looking Ahead

Before wrapping up, Niki highlighted Jenneration Salon's 20th anniversary celebration on February 12th. Owner Jen Nicholson, who relocated from the Martin Shopping Center to her own renovated building on Warren Avenue two years ago, will host a ribbon-cutting at 5:30pm followed by refreshments.

Looking to February 24th, the chamber's Business After Hours event will showcase CSM Aesthetics at Blake & Co Hair Spa. Janet marveled at how much the beauty industry has evolved, noting that salons now offer services far beyond traditional cuts and color—including Botox, permanent makeup, and various aesthetic treatments.

These networking events remain open to non-members, allowing curious community members to test-drive chamber involvement before committing to membership.

A Testament to Community Spirit

Throughout the conversation, both women emphasized the difficulty of selecting award winners when so many individuals and organizations deserve recognition. Yet this challenge itself speaks to Front Royal's vibrant business community and the chamber's role in celebrating those who make it thrive.

As Foster battles through her illness to share these updates, she embodies the very perseverance and community dedication that the chamber honors. For more information about upcoming events and committee opportunities, community members can visit frontroyalchamber.com or follow the organization on social media.