Welcome to our first episode of The Curious Consumer in 2026!! We're excited to be back and sharing some of the latest stories in consumer brands, from how the frozen aisle is changing to the next big format in protein (hint: it's weirdly.... juvenile).

The breakdown:

00:00 Intro + snacking resolutions03:25 The future of the frozen aisle13:37 Trader Joe's challenges Olipop and Poppi17:38 Canned protein milk's moment22:42 The nuanced story of plant-based brand shutdowns28:38 Beauty brands enter body care33:10 Domestic olive oil for the win?38:04 Conclusion

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