In the first episode or series 2, Jaideep Prabhu speaks with Serish Gandikota, Elizabeth Osta, and Arjuna Sathiaseelan about ‘frugal AI’ - a smarter, leaner approach to building and deploying artificial intelligence. As AI development becomes increasingly resource-intensive, reliant on vast compute power and energy the Frugal AI Hub at Cambridge Judge Business School is challenging the ‘bigger is better’ mindset. The conversation explores why many GenAI pilots are failing in enterprises, the importance of measuring real value and impact, and how AI can be made more accessible, especially in regions with limited infrastructure and among communities underserved by today’s dominant language models. From corporate boardrooms to the Global South, this episode outlines a practical vision for AI that is sustainable, inclusive, and designed to thrive under real-world constraints.

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