Justin Chadwick, co-founder of the new World Citrus Association and chief executive of South Africa's Citrus Growers' Association, talks about some big new opportunities for oranges, lemons, grapefruit and soft citrus in markets around the globe. Increasing public interest in healthy eating and convenience looks set to drive sales, but there is also growing demand for quality and category management as many of the world's consumer markets begin to mature. Presented by Fruitnet's Chris White