CUB proudly announced recently "Fruity Beer", a new category of flavoured beer, would be launched onto bottle shop shelves nationwide.
The idea of this had craft beer drinkers, including myself, scoffing into their fancy glasses of heavily hopped beers with disgust.
But what is Fruity beer anyway? Is CUB trying to attack the craft beer market? And what level of awfulness is this new product.
I was curious to find out...but too embarrassed to invite anyone else to the podcast.