Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode we're discussing the not-so-welcome changes to Disney's Annual Pass program.

Price increases and less perks that we no longer get access to without having to pay even more money? Ew. Listen now to learn better ways to prepare your customers for upcoming changes.

Listen now and discover:

• The return of Disney's Annual Pass and why we're frustrated with the changes
• The perks we love, the extras we don't
• How the prices have changed and why it no longer feels like a "no brainer" renewal for us
• Why we believe Disney is targeting a different audience than they used to

Your small business takeaways:

• Price increases don't always equate to more money in your bank account
• Consider your audience before making big changes in your business