In this episode, Kim talks about two new features that you can utilize with your Facebook ads! Key Takeaways! Two new features: 1.) Clicks instead of conversions Choose to optimize for conversions. Make sure to test it. 2.) Animated video Facebook turns the static image into an animated video! Click the boost post button. Resources Mentioned in this Episode: How to get 10,000 Facebook fans in 3 days or less at 3daysto10k.com.