In this episode of #MediaSnack, Tom Denford and David Indo delve into the recent FTC settlement with major advertising groups, discussing its implications for brand safety and advertisers. They explore the role of brand care, emphasizing the need for marketers to take ownership of where their brands appear. The conversation shifts to Publicis' impressive Q1 results and their strategic win of Microsoft's media business, highlighting the growing importance of tech partnerships in media planning. The episode wraps up with a tribute to Bob Liodice's impactful career at the Association for National Advertisers.

**What You'll Learn:**

- The implications of the FTC settlement on brand safety in advertising

- Why brand care is essential for marketers

- Insights into Publicis' strategies and success stories

- How technology partnerships are reshaping media planning

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