When you're hyper-focused on hitting your number, it's easy to forget that the person on the other end of your cold call, email, or social message is a real person. So we plan our outreach looking inward and create messaging that's all about us. But this approach is no longer working. Join Jeff & Tom as they show you how to think like a prospect and adjust your outreach to meet THEIR needs and help THEM reach their goals.

Get full access to #NoVendors by Jeff Swan at jeffswan18.substack.com/subscribe