Outbound Sales Playbook

FTF Fridays 33: Mastering Objections


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Rejection is a HUGE part of the job of outbound sales. Even though most objections are a result of your prospect's fears and pet peeves than anything else, there are legitimate reasons for not being ready for new solutions right now. Tom & Jeff discuss the top 3 and give a quick 3-step formula for mastering them that leads to higher booked meetings conversion.
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Outbound Sales PlaybookBy Jeff Swan

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