One of the most frustrating things about prospecting is spending time and energy into a high-value prospect and getting zilch from your effort...but it happens. So if you're spending more than 5 minutes per prospect in your pre-call research, you're going to have a hard time hitting your numbers! Join Jeff & Tom as they outline a ridiculously simple framework for shortening your research time to 5 minutes or less in this episode of FTF Fridays.